It was important for us to get a visual sense of the UK into our work. We ran a YouGov poll and asked, “What view helps you think?” giving different options. Most people said from the window of a moving vehicle.
From this we decided to film out of the window of some of the most scenic train journeys in the UK. So we flew up to Inverness and made our way back to London via Kyle of Lochalsh, Edinburgh and the Cumbrian coast. After recording over 24 hours of train journey, we began exploring different ways that we could make the Facebook text flow over the footage we had shot.