Our fishy thinking had two main avenues:
- Create a fish interface for browsing the internet where the engagement with online material would be based upon the movement of fish in a tank. Using motion sensor technology; physical space inside a fish tank could equate to digital space on the internet – effectively putting our internet browsing in the fins of the fish.
- Channel of thought focused on a visualisation of an individual’s online browsing history from the perspective of a fish moving through water. We hoped if we could create a novel and intriguing experience to relive a person’s online activity, then we could encourage them to take more time to process the information that they had previously consumed at such speed. It was this later approach that drove most of our thinking over the coming months.
After the EU referendum we became interested in the divisions in UK society. People weren’t talking and we felt that online media was a contributing factor in this with its echo chambers and social bubbles. We were interested in collecting the online journey’s of different internet users and being able to show them together – through a fish inspired interface of course!